01
SEO Foundation
Technical and on-page signals that help search engines discover, crawl, index, and understand the site.
Methodology
A website score should be explainable.
The Website Visibility Score is a diagnostic measurement of observable website signals. It shows what was checked, what was found, and where improvement may be useful.
What we measure
One score, four dimensions.
No single metric describes website visibility. The score groups evidence into four areas so an owner can see both the overall condition and the strongest opportunities.
02
AI Discoverability
Clarity, structure, and entity signals that help AI systems understand the business, services, and locations.
03
Trust
Signals that help people and machines verify who operates the website and why the business is credible.
04
Conversion
Basic usability and next-step signals that help turn visibility into customer action.
Evidence before opinion
AI can explain the evidence. It does not invent the score.
The scoring system uses deterministic, versioned checks. AI can improve the clarity of explanations and recommendations, but verified scoring data remains authoritative.
✓
Observable checks
Findings are tied to evidence identified on the website.
Findings are tied to evidence identified on the website.
✓
Versioned scoring
Methodology changes can be tracked instead of silently rewriting history.
Methodology changes can be tracked instead of silently rewriting history.
✓
Same truth in free and paid
Paying adds depth and guidance, not a different version of the score.
Paying adds depth and guidance, not a different version of the score.
Coverage
Analyze the website as a site.
Website-level analysis starts with discovery rather than assuming one page represents everything. Signals such as robots.txt, XML sitemaps, and internal links help establish the relevant page set. Broader lightweight checks can then be combined with deeper analysis of important representative pages.
Understand site structure.
Identify relevant URLs, sitemap signals, and page relationships so the analysis has website-level context.
Focus heavier analysis where it matters.
Apply deeper analysis to important representative pages while keeping operational crawl protections in place.
What the score cannot promise
Diagnosis is not a ranking guarantee.
Search engines and AI systems use complex systems outside our control. A strong score means the website performs well against the checks included in the current methodology. It does not guarantee a particular ranking, AI citation, traffic level, lead volume, or revenue outcome.